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NEWS

Ads Coming To Xbox Live Within The Next Year

Tom Ivan's picture

By Tom Ivan

July 1, 2009

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Microsoft has announced that it is to bring rich media technologies including Silverlight to Xbox Live within the next year.

Silverlight allows advertisers to deliver interactive, interconnected online campaigns across multiple platforms.

Sean Alexander, director at Microsoft's Advertising Business Group, told MediaPost that the technology will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone and Surface.

“Silverlight-powered media on Xbox will have the same appearance as ads seen on a web browser,” according to the report, and will presumably feature on the Xbox Live dashboard.

gilly's picture
On December 4th gilly said:

Wow! That's some an accomplishment! Ads live on Xbox, I didn't see this coming and now that I think about it I should have saw it. I am guessing they also have great affiliates for that, it looks like Microsoft will dictate the trend the next year.

DubsTF's picture
On July 1st DubsTF said:

Speaking of ads, how much did Microsoft pay for this Silverlight ad on Edge?

Chotus's picture
On July 1st Chotus said:

Well they need to make Xbox Live free if they are going to ad the he## out of us. That would be a fair trade off

mentor07825's picture
On July 1st mentor07825 said:

Yay?

vgchicago's picture
On July 1st vgchicago said:

I don’t get the title, there are already ads on Xbox Live